This paper will be focusing on how activism has become a commodity in our current society through the increasing accessibility of social networking websites. Facebook is a large contributor, and the main focus in this paper, to the expansion and awareness of pages dedicated to organizations and their causes. While these pages will initially bring success, which is recorded by the number of page “likes” or “follows” they garner, this will eventually lead to a flat-line and, in some cases, a decrease in interest. This paper theorizes that this flat-lining occurs due to activism being treated as a fad. For our current society, and the younger generations that inhabit it, being “active” with a specific group that has become increasingly popular through social media can be viewed as a cool trend that is publicly viewable through your profile page and other purchased accessories. However, once the newness and coolness of this organization begins to taper off people drop off from that following to start liking the newest and most socially relevant organization. Through previous research this paper will show that activism is becoming continually harder to maintain interest and a driving force with the advent of Facebook and other social networking sites.